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- AVID MEDIA COMPOSER 5 TUTORIAL LYNDA PRO
- AVID MEDIA COMPOSER 5 TUTORIAL LYNDA SOFTWARE
- AVID MEDIA COMPOSER 5 TUTORIAL LYNDA PROFESSIONAL
So, don't fret we will see AVCHD support. This camera is targeted at the educational market and the very small indie market (think Wedding guys).
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An AVCHD camcorder that costs >$4,000? Yeah, I'm buying that to record little Jimmies ball games.
AVID MEDIA COMPOSER 5 TUTORIAL LYNDA PROFESSIONAL
The format may have its consumer ties but it is also tied to the professional market. When you have already decided to spend that much money on something why not get the Nitris instead? If you can't spend that much money, where do you go? Frankly, I just can't fathom a customer for the Mojo DX. The indies, well compared to Apple and AJA/Blackmagic/Matrox who has the "bang for the buck?" The educators, tuition and/or taxpayer funded faciliates with extremely limited budgets, not likely. Hollywood? No, Hollywood isn't going to be buying thousands of IO boxes, they want Nitris. ? What? I thought they got it? I'm not even sure what they believe the market for the Mojo DX box is.
AVID MEDIA COMPOSER 5 TUTORIAL LYNDA PRO
When Avid dropped Xpress Pro and cut the price on MediaComposer, I thought "they get it, they really do get it." Then they showed me an IO box for $7500. Because one day they will be the suits and they will drive Hollywood into the hands of Apple. Don't go after Hollywood, no convincing the suits to switch, instead go after the students and the indies. Apple's marketing approach was simple, and genious. Yes the indies and the educators might not be DS buyers but we are buyers. I spoke with an Avid export in the Panasonic booth regarding P2 workflows and metadata and the very, VERY fist thing he asked was "do you have a Unity?" When I answered no, he responeded with, "You need one." So I asked him, what workflow improvements would ONE person on ONE editor see by buying a >$25,000 storage box. The true challenge of a user focus company is what happens when it works and you achieve all the success you dreamed of. Keep New Thinking.But the true measure of your change of heart will only be seen when you are number one again in the minds of the industry. Your independent clients are leaving by the thousands because they are an after thought. Avid your studio clients are not going anywhere they trust you. I know you only have so many features to get into a release in the given time. Let’s let the customers tell us what is professional and let’sĪdapt quickly to this ever changing market. Story telling and the company who's new thinking forever locked them in film making So what I am saying Avid, is if you are really to be the champions of visual Final Cut Pro caught up lots of Avidįans who were waiting on low cost DV only software. Avid was a day late and a dollar short on that offering because they wereįocused on the "Pro" market.
AVID MEDIA COMPOSER 5 TUTORIAL LYNDA SOFTWARE
This consumer only format eventually prompted a software offering from theīiggest most professional grade editor on planet earth. That soccer moms and football dads could shoot their little monsters in the Version of its PRO counterparts DVCAM and DVCPRO. Remember a little technology called DV? It was the CONSUMER, NON PROFESSIONAL Understand the thinking however, if history has taught us anything it hasĬertainly been to let the market decide what is professional. Independents andĪt the Avid customer event a very bright Avid engineer remarked to me thatĪVCHD is not professional and NOT EVEN ON THE RADAR for native support. The Market were Avid is always loosing Market Share.
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Incredible little camera for the money and it is aimed right at the heart of HMC-150 is the HD replacement for the little camera that could. Up by the dozens because of the low price point.Īnd I know AVCHD is the low income equivalent to P2 and SxS, but IndieĬamera darling Panasonic has bet the future of their DVX camera on it. Nightmare, but it is a nightmare that Indie shooters and educators are buying I know I know, what was Canon thinking with their non standard 24F. Whole New Thinking dogma was that Avid personal were quick to dismiss However, I was at the avidĬustomer event in Vegas and I had the opportunity to meet with many of the To execute a turn around like this is remarkable. Please understand I am not scoffing at your change. In the wake of New Thinking I have noticed a seemingly overlooked issue.Īvid still seems to be turning a blind eye to the small independent ONE SYSTEM We are off to a great start, but I feel I Remarkable turnaround with this new thinking initiative. First things first, hats off to team Avid for making what seems to be a